The Choir (100 percent Close)

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Lucie Friederike Mueller
The Choir (100 percent Close) is an artistic research into cyber-culture that tries to examine a neologism in YouTube culture in a musical way. It focuses on the phenomenon of ASMR and the associated presence of virtual proximity, a replacement of proximity and staging of corporeality on the net, and also addresses consumer and advertising culture. The video format is closely linked to the sound aspect, and the view through the camera has an extremely relaxing affect. Through a collage of several characters, a whispering and noisy choir arises, that does not want to leave the viewer.

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